The active sales refers to the sales staff actively look for customers, and find each other in the communication with customer's real needs, but also to dig deeper into the value of customers and transfer, and the consumption consciousness, deeper mining such as door-to-door is active sales.Passive sales, just as its name implies is to sales staff waiting for customer come to whom the supplier, whether there is the need to ask the supplier of the product, which is waiting for him, such as shopping malls, sales is in areas such as the vegetable market.
China has a classic proverb is "bouquet afraid of deep alley", refers to as long as the quality of their products, will naturally have the customer arrive.This sentence in today's society, is already a bit out of date, after all, now is the market economy, is already very competitive in the same industry, it is hard to occur within a business in an industry the phenomenon of dominating the world, the market economy society will not allow this to happen.There is competition there will be a choice, and the key factors of the customer to choose or not to roughly three - quality, price and after-sales service.Among this, the customer is price sensitive nature, but the price cannot be independent of the other two, because the quality and after-sales service quality is often reflected in the price.In fact, we can use another word to contain these three points, that is, value.The highest level of maslow's hierarchy of needs is the realization of the self, to sales work, is to promote sales staff performance at the same time, the complete customer's own value realization.
As a network of sales personnel, also like a lot of people think at the beginning, network marketing is on the platform to release product information, and then wait for the customer the door to find himself actively, like others advertising, which is a typical passive sales.Through a year sales net work, I also gradually changed his original idea.We acknowledge that network marketing is not to sell more targeted, more directly, but the network sales can also be active attack, after all, the amount of information in the network is very fast, and the advantage of traditional sales don't have it.In addition to temporarily not clinch a deal the customers after quotation, we also need to actively track, the initiative in our own hands.Want to think of the client, the urgent need of the client, client's problem is my problem, customer demand is my needs, make the customer a friend, only in this way, realize customer value at the same time, I will reflected the value of the natural.We imagine, the fact is not self sealing, likes to make friends, if you have the sales as a state of mind make friends, you will naturally think of work every day is happy, and this kind of mentality finally reflected in the results will make you full of a sense of accomplishment!
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